It's reminiscent of a chemists with simple, modern, utilitarian, visually appealing graphics on a frosted glass bottle. The dropper just feels a bit better than most I've used. It's heavier weight , maybe. I can't be sure what makes it nicer but it is. First impressions matter and this NING DERMOLOGIE US
Ceramide Serum with 5% B5 and Squalane – Ultra Hydrating & Moisturizing Face Serum
hits all the right notes.
The product company name has US in it, but the product is manufactured in Korea and apparently originated in Singapore. So far, I've found heaps of really nice Korean skincare products so I was already primed to like this and I do.
The serum really seems odorless to me. It's a clear lightly viscous liquid and it only takes a few drops to cover my face. It absorbs really quickly though if I touch my face I can feel it. My face feels tighter but not uncomfortably so. It feels cooling a bit and soothing. I've been using it for a while and I've had no skin irritation. I think my skin looks brighter, maybe a bit more vibrant.
Finally, price ... I don't know if it will stay this price but it's under $15 now. I wouldn't have been surprised if it was $25.